The bummer, of course, is that the vast majority of Mac fans who just want a decent Apple monitor to hook up to their MacBooks and Mac Minis will never be able to afford the Pro Display XDR. The fact that some of the world's most creative professionals can now put one on their desk for $5,000 is incredibly disruptive, and unexpected. This is a 32-inch 6K display that is brighter (1,600 nits) than almost any display that any of us have seen before and offers groundbreaking color accuracy that could make $30,000 to $40,000 "reference displays" from Sony and Flanders Scientific obsolete. This is also not a successor to the 2011 Apple Cinema Display or the 2016 Apple Thunderbolt Display - which each measured about 27 inches and cost around $1,000. You could feel the enthusiasm deflate a little bit when the price went up on the screen at the San Jose Convention Center.īut what the audience didn't realize - and Apple didn't explain all that clearly at the WWDC keynote - was that this is not simply the 5K display from the latest iMac couched in a fancy new box to match the revival of the new Mac Pro. ![]() ![]() A few moments later the crowd learned the price tag - $4,999 (£4,599, AU$8,499) for the base model and $6,998 (£6,448, AU$11,698) if you also purchase the matte finish along with Apple's pro monitor stand. ![]() The announcement of the new Apple Pro Display XDR was greeted with stunned enthusiasm during the WWDC 2019 keynote in June.
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